Will I need ongoing brand strategy support to build my brand?
If I was to ask you, ‘Is your business a brand?’ What would you say?
You’d probably say yes. And that’s ok.
It’s a big misconception to think that building a brand is a quick and easy process. And, that a brand equates a logo, its colours and fonts.
Brand’s seemingly appear overnight, which is a reflection of our thirst for the next viral hit.
But even viral hits, have a structure in place.
Businesses need a strategy in place if they want to become brand.
Say you do have a brand strategy in place, who’s in charge of implementing it and upholding the position and values of the business?
In reality, most business get an identity or a strategy and do what they can to uphold the values, but unless your background is communications, engagement or marketing, things can go a little off-piste.
Typically your involvement with your branding agency finishes at the end of a brand identity project, you get all your logos and maybe some documents and a website where the brand is rolled out to, then pffff, they vanish quicker than a packet of chocolate digestives.
When you work with a brand strategist or outsourced Chief Branding Officers, like us, you’ll end up with someone in your corner, checking in on you, sometimes daily, but most definitely weekly. Offering advice and planning the next moves, checking that the brand is representing itself in the right way.
In reality, building a brand requires ongoing internal work and dedication from within the business. Not just a CBO or a Brand Strategist, it works so much better if you have a CEO that understands the benefits of long term relationships and a collaborative approach.
A brand goes beyond visual elements and encompasses the values, culture, and trust built within the business. Businesses need to embrace these values holistically and make strategic decisions that align with their brand identity.
Building a Brand Internally
It’s so important to build a brand from within your business. It requires ongoing commitment, action, and consistency in delivering the brand's values.
Engaging all employees in embodying these values fosters a strong company culture and builds trust with both staff and customers.
No brand strategist should claim to build a brand without being present throughout the entire process. And that includes the future.
If you’re looking for a team that will work collaboratively and offer you brand strategy support, you should reach out for a discovery call.
