How many rounds of logo development will there be?

What is the Logo Development Process?

We've documented our branding process and how long that takes, but how does logo development work?

First, we'd follow a similar process, getting the brief, checking on the brand strategy, and asking you more questions to understand your business.

Then we'd work through moodboards and start creating the logo.

Developing a logo is split into 4 phases

1. Sketching, then digitise the best 1-2 concepts. Too many options often holds up the process of development.
2. Refining concepts - otherwise known as a round of revisions, which is based on us actioning feedback from the sketching/digitising phase - we offer two rounds to make sure the logo works.
3. Presentation of the concepts looking at applying the visual identity and logo to final deliverables. This focuses on colour palettes, typefaces, photography guidelines, video guidelines.This ensures there's no surprises.
4. Final development of brand assets and useable brand guidelines.

All up this equates to 4 rounds of developments.

How to give Constructive Logo Design Development Feedback

First up we all want your project to succeed.

We want portfolio projects we can stick on our mums fridge.

Designers want to see you thrive. More efficient feedback means less money spent on multiple rounds of amends.

Here's our tips to great feedback

1. Compile all your feedback into one email to make the most of a round of changes
2. Make feedback clear and precise. Leave nothing to interpretation – "can you widen the logo by 2cm?" "Can you change the colour from black to red?". Don't ask them to make it pop?
3. Don't give them a shit sandwich. "We like the design, but...". Be honest and open with your feedback and try to explain why the designs aren't quite working for you. The designers may have a rationale as to why they designed it this way.
4. Don't tell designers how to design, your an expert in your field, so they need to understand your work. But, you’re not the expert in design. Tell them what you want and explain why the design is falling flat in your eyes.
5. At Snapper Studio, we centralise the feedback to a Project Management tool. So that all feedback is trackable and we can be sure it's been investigated or amended to fit the project.
6. Use the design brief or brand's strategy to constructively look at the logo and designs together. Ensuring that the end results fits the target market and fulfills the brief.
7. Making the feedback prompt and of high-quality, builds trust and helps everyone keep to deadlines. Ultimately ensuring delivery of final outcome is on-time.
8. Make the feedback team compact, and keep key stakeholders limited. This helps plan the next steps and lets the designer show you how designs can be updated, rather than returning to the beginning.