We helped Infuse Health build a healthy kick-ass brand.

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Infuse Health is the place for everyday vitality. Where the Newcastle community are inspired to use the tools of Iyengar yoga, Movement and Nutrition to help them thrive live in the best possible way.

They needed a Full Service Creative Agency to drive their business

The business was looking for a creative branding agency to help them transition and grow from a ragged warehouse to a beautiful, curated yoga studio that was warm and inviting for all their community members.

They previously worked with a few different graphic designers and wanted to collaborate with branding specialists who had the drive to get to know their business, understand the target audience and continue building their brand awareness.

Fortnightly we would catch up for strategy sessions and action strategic moves to grow the brand awareness and position them as the first choice for Iyengar Yoga and Movement in Newcastle.

Here's a quick outline of the brand management projects

• Design and source printing for a gift voucher that people could purchase for loved ones.
• Creating a promotional flyer for their new movement service
• Videography to capture the classes and what the movement classes are all about
• Update of the gym timetables to include new classes and template it for simple future updates
• Creation of giant A0 outdoor advertising posters
• Creation of a 6-week health infusion course, where we looked at all aspects of nutrition, movement, goal setting, meal planning, recording seminars, and marketing material to sell the course.
• Recording and uploading the seminars to a private course platform
• Photography of movement and yoga
• Corporate headshots to capture all the teachers that teach (ongoing)
• Website updates and helping them to understand the long term benefit of Search Engine Optimisation (SEO)
• Design of mobile app artwork
• Design of merchandise including shirts
• Magazine adverts
• Photoshoot and Design for Greetings cards to celebrate Christmas and Birthdays
• Kids Movement program launch
• Business card design

The go-to Yoga and Movement gym in Newcastle

More than a just a gym, these guys are the go-to for Yoga and Movement in Newcastle, positioned beautifully for future growth. Their unusual blend of premium movement training, yoga and workshops is unheard of, with many business in the Newcastle region focusing on either Yoga or Movement. But the two compliment each other incredibly well, and their growing community is a fun-loving, warm and friendly network of like-minded individuals.

Martin, our founder has been a member since 2017 when they officially opened the Yoga Studio, and to say we go the extra mile for them is probably an understatement. We are proud to say that we've been involved in building the brand.

During Covid, when businesses were struggling, and they had to close for extended periods, we offered as much support as possible, helping to provide advice on lighting their virtual classes and sorting them out with new timetables as we all pivoted business plans.

We have been so incredibly lucky to work with them on all aspects of their visual identity, and thoroughly loved every second.