Do I need a graphic designer? And, how can they help my business?
The role of a graphic designer is to solve complex problems with simple solutions. It's about communication, and communicating effectively!
Designers use professional design software that they've spent years training to use, and combine it with their experience and strategic thinking to create easy to understand graphics.
As graphic designers, we'll create visual concepts to nail your brief – using a combination of brand guidelines and past work to create new and improved ways to communicate with a brand's target audience.
We might create illustrations, choose typefaces and selecting colour palettes to convey different meanings.
We might work on posters, t-shirts, corporate stationery, brochures, brand identities, brand refreshes, books and website graphics.
We will help your business daily and make sure your brand is always following the strategy.
There's 5 things we might work with you on.
Your Brand's Visual Identity
Branding is the relationship between your products and services and your audience. It's the how and why you communicate a feeling, your tone of voice and your brands promise, as well as the reputation and customers experience.
Graphic designers wrap all the elements of your Visual identity, all those intangible qualities, into sometime you can see - logos, typefaces, colour palettes and imagery. They collaborate with your key stakeholders to create something that represents the brands unique qualities.
In the process, they'll also work on other branded deliverables like business cards, posters, packaging and deliver brand guidelines.
Your Marketing and Advertising
Marketing and advertising engages target markets based on their wants, needs and desires, but visual content is always more engaging.
We can work directly with your marketing team to improve your communications with customers.
Types of projects, we have worked on in the past:
- Postcards/flyers
- Magazines, publications and newspaper ads
- Posters, banners, billboards
- Digital graphics
- Infographics
- Brochures (printed and digital)
- Signage and trade show displays
- Presentation graphics
- Menus
- Social media graphics
Publication Design
Publications? Yeah! But not just visual books. We're talking annual reports, books by authors, magazines, catalogues, lookbooks for fashion houses.
We've worked with copywriters, publishers, editors and key stakeholders to create layouts for publications. The focus is on selecting typefaces to compliment photographs, illustrations and graphics.
Packaging Design
Packaging does 2 jobs. It protect products and gets them ready for sale. That's job 1. It also gives you valuable space to communicate your brand. It's an incredible tool, and when done right each box, bag, bottle and can tells your brands story.
Website Design
Whether we are picking up some web graphics, updating a page or creating you a whole new website, we help businesses present themselves professionally.
